![]() ![]() Now that the basics have been clarified, let’s take a closer look at what sets MP4 vs M4V apart. General-purpose format used for streaming, downloading, and storing video filesĪpple-specific format used primarily for video files downloaded from iTunes, and not recommended for other purposes Primarily used on Apple devices and some Windows computers Windows, Mac, Linux, Android, iOS, and others MP4 vs M4V: Side-by-Side Comparison FeatureĪ file extension of the MP4 format, created by Apple for video files with DRM protection, typically used in iTunes ![]() Ultimately, which format you choose will depend on your intended use and target audience for the video file. ![]() MP4 is a widely supported format compatible with many devices and platforms, while M4V was specifically designed for Apple products - often used for purchases or rentals from the iTunes Store.Īlthough both use the same MPEG-4 codec, M4V files may include copy protection or Digital Rights Management technology, which may restrict playback on certain devices. MP4 and M4V are two widely-used video file formats that share many similarities but differ in important aspects. ![]()
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